Marketing & Sales

In our work we come into contact with numerous companies offering various semi-products, products and services that are intended for sale to commercial entities, the public sector through public procurement and/or final consumers. Many of these companies’ products and services are not ready in the shape or form that is suitable or appropriate for marketing abroad, namely due to a lack of certificates, unfulfillment of standards, unsuitable price policies, unsuitable packaging, competitiveness regarding the design and functionality of the product or service, in addition to many other reasons. Even companies themselves often do not have the proper internal organisation or have inexperienced staff when it comes to selling on foreign markets.   With the rise in online sales, online social media and analytical tools for monitoring sales and visitor behaviour on websites, marketing and sales have become significantly more complex. Today, that means that in addition to the classical sales channels, there are a large number of possible online marketing, advertising, and sales channels, as well as a wide selection of associated software tools available.   Our articles reveal various aspects of marketing and sales in the international context.